This book explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.


This book shows you how to begin creating and distributing content online to market your business
Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid.
Offers plenty of tips, case studies, and worksheets to ensure success.



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